A landing page has one singular goal: conversion. Whether that's a sale, a sign-up, or a download, every pixel should drive the user toward that action.
The "Five-Second" Rule
A visitor should know exactly what you are offering and how to get it within five seconds of landing on your page. If they have to search for the "Buy" or "Contact" button, you've already lost them.
Ingredients of a High-Converting Page:
- One Clear CTA: Don't give users five choices. Give them one clear next step.
- Compelling Headlines: Address the user's problem immediately.
- Social Proof: Place a testimonial near the button to reduce "buyer's remorse."
- Minimal Distraction: Remove the main navigation menu so the user stays focused on the offer.